Client:
Human Trafficking Search – A non-profit organization dedicated to eliminating human trafficking worldwide by raising awareness, providing educational resources, and helping individuals identify and combat trafficking across industries.
Introduction
Human Trafficking Search (HTS) is committed to educating the public and offering critical resources to combat human trafficking. However, the organization’s existing website was outdated, difficult to navigate, and not optimized for mobile users—limiting its reach and impact.
HTS partnered with Fairbloom Marketing to rebuild the website and implement SEO and PPC strategies to increase traffic, engagement, and awareness. Our goal was to create a user-friendly platform that would enable the organization to better reach individuals, activists, and organizations working to fight trafficking worldwide.
Challenges
Outdated Website Design: The old site was difficult to navigate, with information buried in confusing menus and layouts.
Lack of Mobile Optimization: The site wasn’t responsive, limiting access for mobile users—many of whom rely on smartphones to find resources.
Low Search Visibility: The website wasn’t optimized for search engines, limiting its ability to attract organic traffic.
Limited Reach with Paid Campaigns: PPC efforts were underutilized, leaving opportunities to increase visibility untapped.
With a mission as critical as HTS’s, the challenge was to create a platform that could efficiently connect users with the information they need to take action against trafficking.
Solutions
1. Website Redesign and Development
Fairbloom Marketing led a comprehensive rebuild of the HTS website to improve usability, organization, and mobile accessibility.
Intuitive UI/UX Design: We reorganized the content into clear categories such as education, resources, and industry reports.
Mobile Optimization: Built a fully responsive website, ensuring users could access the site seamlessly across devices.
Fast Load Times: Optimized images, code, and hosting to ensure the site loads quickly for users around the globe.
Accessibility Enhancements: Implemented features to ensure the site is accessible to users with disabilities.
2. SEO Strategy to Increase Organic Reach
We created a targeted SEO strategy to improve search visibility and connect more users with HTS’s critical resources.
Keyword Research: Identified high-impact keywords related to human trafficking prevention, identification, and education.
On-Page SEO: Optimized key content with SEO best practices, including improved meta titles, descriptions, and internal linking.
Blog Optimization: Updated existing blog posts to reflect current keywords and trends, driving more organic traffic.
Backlink Campaigns: Partnered with relevant organizations to build backlinks and increase the site’s domain authority.
3. PPC Campaigns for Increased Visibility
We launched Google Ads and social media PPC campaigns to amplify HTS’s message and drive more visitors to the site.
Geo-Targeted Campaigns: Focused PPC ads on specific regions where trafficking awareness campaigns are most needed.
Ad Extensions and CTA Optimizations: Enhanced ad copy with engaging CTAs to encourage users to access key resources or subscribe to updates.
Remarketing Campaigns: Re-engaged users who visited the site but did not complete their desired action (e.g., signing up for a newsletter).
Results
Within a 12-month period, our efforts generated significant improvements across multiple key performance areas:
Website Traffic: Increased organic traffic by 400% due to the SEO optimization and improved search visibility.
Mobile User Engagement: Mobile traffic grew by 60%, with improved bounce rates and time-on-site metrics.
Search Engine Rankings: Achieved first-page rankings on Google for multiple relevant keywords, such as “signs of human trafficking” and “industries involved in trafficking.”
PPC Performance: The Google Ads campaigns boosted visibility by 30%, driving more targeted traffic to the most relevant educational resources.
User Engagement: Newsletter subscriptions and resource downloads increased by 50%, expanding HTS’s impact and reach.
Conclusion
Through a complete website overhaul and the implementation of SEO and PPC strategies, Fairbloom Marketing enabled Human Trafficking Search to achieve a broader reach and engage with more individuals worldwide. The new mobile-friendly, user-focused website now provides easy access to critical resources, helping raise awareness and support global anti-trafficking efforts.
Client Testimonial
"Thanks to Fairbloom Marketing, we now have a website that effectively serves our mission. The increase in traffic and engagement allows us to better educate the public and support those working to eliminate human trafficking worldwide."– Human Trafficking Search Team
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