Our Story
In the heart of Coral Springs, Florida, lives a visionary marketer with a passion for building comprehensive digital marketing strategies for small businesses. She started FairBloom Marketing with a dream of helping business owners escape the drudgery of traditional digital marketing and reach their true potential.
This is Her Story...
The Birth of a Business
Okay, okay - perhaps I have a little flair for the dramatic, but it is true that many small businesses simply do not stand out from their competition in the digital space. Digital marketing takes a considerable amount of time, effort, and know how. If you lack in even one of these areas, your digital marketing will be ineffective or worse, nonexistent.
Effective digital marketing does not necessarily need to be expensive to be effective. It does, however, need to be engaging, and let's face it - most cookie cutter, low-cost marketing agencies provide the same old boring marketing strategies for every client.
This is where FairBloom stands out from other digital marketing providers. Our approach to digital marketing is to create a comprehensive brand persona that is unique to your business that we then use across every marketing channel to engage, entertain, and educate your customer base.
The story of FairBloom Marketing began in early 2010. Back then, it was a spark of an idea inspired by the college courses I was taking at the time. Initially, I went back to school to fill a need for intellectual stimulation, but I hadn't decided on a major. Around the time my daughter was born in 2010, I was taking a modern anthropology and a psychology course at University of Phoenix. These classes were intriguing but I couldn't see at that point how they would be useful for me as a career.
Then I took the class that changed everything. I took a simple Introduction to Marketing course as an elective and all the pieces fell together. I could combine my growing knowledge of how people think in both a psychological and cultural sense to create marketing that speaks to the intended audience. From the first day of that class, I changed my major to Communications with a focus in Technology.
After graduation, I worked in the software industry, providing in-house marketing services for a local software development company. It was interesting but I needed something more. So, I went back to school for an MBA with a Marketing focus. I was still working full-time, but I also started taking on small freelancing jobs to learn about different industries.
In 2017, I decided it was time to take my freelancing to the next level and established FairBloom Marketing.
What's in a Name?
I was inspired by my daughter when I named my company FairBloom Marketing. Specifically, I took the etymology of her first and middle names to create a company that represents my inspiration, personality, and dreams for the future.
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The choice in naming my company after my daughter, to me, represents my commitment to my customers. I am dedicated to ensuring the ongoing happiness and success of my child, just as I am dedicated to the ongoing success and satisfaction of my clients.
