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Case Study: Driving Enrollment Growth for Precious Moments Montessori Preschool

Writer's picture: FairBloom MarketingFairBloom Marketing

Updated: Nov 20, 2024


preschool teacher reading to students
Preschool teacher reading to students


How Fairbloom Marketing Increased Conversions by 180% with Targeted Facebook and Google Ads

Client Overview

Precious Moments Montessori Preschool is a leading early education center known for providing high-quality Montessori education. Located in Cedar Rapids, Iowa, the preschool offers children a nurturing environment that emphasizes creativity, independence, and holistic development. Despite their reputation, they were facing challenges in filling enrollment spots consistently and needed to reach more parents effectively.

The Challenge

Precious Moments Montessori Preschool approached Fairbloom Marketing with the following key challenges:

  • Low enrollment conversions: Existing online traffic was not converting into inquiries or enrollments.

  • Poor ad performance: Previous digital advertising efforts were not yielding the desired return on investment (ROI).

  • Limited brand visibility: Competing preschools in the area had a stronger online presence, reducing Precious Moments’ visibility to prospective parents.

The goal was to increase enrollment inquiries and conversions by building effective ad campaigns that reached the right audience and communicated the preschool’s unique benefits.

Our Solution

Fairbloom Marketing implemented a two-pronged digital ad strategy utilizing both Facebook Ads and Google Ads to improve conversions and maximize exposure to prospective families.

1. Facebook Ads Strategy

  • Targeted Audience Segmentation: We created custom audience profiles based on geographic proximity, parent demographics, and interests in education or Montessori methods.

  • Ad Creative Development: Fairbloom developed engaging visuals and ad copy that highlighted the unique aspects of Montessori education, such as hands-on learning, independence, and emotional development.

    • Example: “Give your child a head start with Precious Moments Montessori! Now enrolling for fall – secure your spot today.”

  • Retargeting Campaigns: We set up retargeting ads to engage visitors who had previously interacted with the preschool's website but did not submit an inquiry.

2. Google Ads Strategy

  • Search Campaigns: Fairbloom ran local Google search ads targeting high-intent keywords such as “Montessori preschool near me” and “early childhood education.”

  • Display Ads: We launched Google Display Ads to reach parents browsing websites related to parenting, childcare, and education.

  • Ad Extensions: By adding call extensions and location extensions, we made it easy for parents to contact the preschool directly from search results or get directions to the school.

3. Landing Page Optimization

We designed a dedicated landing page that was optimized for conversions, with:

  • Clear CTAs (Call-to-Actions) like "Schedule a Tour" and "Enroll Now" prominently displayed.

  • Trust Signals such as testimonials from current parents and an overview of the Montessori philosophy.

  • Mobile Optimization to ensure a seamless experience for parents browsing on their phones.

The Results

Within three months of launching the Facebook and Google Ads campaigns, Precious Moments Montessori Preschool saw remarkable improvements:

  • 180% increase in conversions: More inquiries from parents scheduling tours and enrolling their children.

  • 80% increase in website traffic: Driven by targeted ads and optimized landing pages.

  • Lower Cost-Per-Conversion (CPC): By refining audience targeting and ad performance, the CPC decreased by 40%, resulting in a higher ROI.

  • Higher Engagement on Facebook: Ads saw above-average engagement rates, with many parents interacting through likes, shares, and inquiries in comments.

Client Testimonial

"Fairbloom Marketing’s team completely transformed our online presence. We were struggling to fill enrollment spots, but after their Facebook and Google ad campaigns, our inquiries shot up! Parents love the personalized content, and we’ve had more children enroll than ever before. The results exceeded our expectations, and we’re excited to continue working with them."– Diana Pagan, Director, Precious Moments Montessori Preschool

Conclusion

Fairbloom Marketing’s data-driven approach to digital advertising helped Precious Moments Montessori Preschool not only increase visibility but also drive meaningful engagement and conversions. By combining highly targeted Facebook and Google ads with optimized landing pages, we ensured that the preschool connected with the right audience and achieved significant enrollment growth.

Precious Moments Montessori is now well-positioned to continue growing, filling classes faster, and establishing itself as a top choice for parents in the community.


Ready to Grow Your Enrollment? Fairbloom Marketing specializes in helping education providers achieve their marketing goals. Contact us today to learn how we can help your school thrive with data-driven marketing strategies!

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